PMA offers advertising sales for select publications that are focused in the idea marketplace, such as religion, politics, literature and the arts, and public policy. PMA solicits ads, sends detailed ad confirmations, maintains a comprehensive advertising database for its clients, ensures on-time delivery of ads, and bills and collects advertising payments for its clients. (See Clients page for rate cards of advertising clients).

To help project the implications of long-range planning scenarios—circulation size, corresponding revenues and expenses in specific budget categories—PMA develops circulation models to fit the unique specifications and requirements of client publications.

Whether you're searching for the right publication printer or someone with the experience to manage and oversee outside services, PMA can help. PMA does all the research and provides you with a comprehensive service/cost comparison that allows you to make your final decision.

Once work begins, PMA's professionals can help with detailed purchase orders, line-item pricing spreadsheets, and the coordination of distribution channels, including newsstand and foreign delivery services.

Our experts have saved clients thousands of dollars by reviewing complex fulfillment and printing invoices for accuracy. We push hard for credits or compensation when errors occur.

Publications need effective creative sales literature to increase and retain subscription circulation. PMA has an award-winning history of developing the best direct mail, renewal, billing, Christmas gift and other special promotions. Whether you are launching a new publication or testing packages to improve on your current promotions, PMA can help with creatives that will generate maximum response. (See Clients/Portfolio page for samples of creative projects.)

Most small publications are hard-pressed to afford even the overhead of adding a staff member to handle circulation and fulfillment needs, much less an experienced professional. PMA provides a turnkey circulation service that gets your publication off the ground and running without wasting precious time. Our experienced staff knows the ins and outs of circulation management, including a detailed knowledge of essential back-end fulfillment necessities. PMA provides complete circulation services including profit/loss evaluation of all promotions, monthly management reports with summary graphs and detailed data worksheets, promotion schedules and budgets, and more.

Fulfillment is the most crucial of all outside publishing services. Whether you are changing fulfillment houses, shopping for better pricing, or just need day-to-day management of fulfillment operations, PMA is a valued resource. We work daily with leading fulfillment firms, instructing them on our clients' fulfillment needs, implementing promotional updates, and making sure clients requirements are met. PMA staff includes a former account executive at a major fulfillment company so fulfillment conversions and publication start ups go smoothly and are done on schedule.

Non-profit publications cannot sustain their operations without outside gifts. PMA staff has conducted scores of successful direct mail fundraising campaigns that have raised monies necessary for clients to publish and continue their important programs. PMA arranges product and premium fulfillment as well.

List rentals provide an essential revenue stream for publications. PMA will market your publication to brokers and circulators to give you maximum exposure in the marketplace. When orders are placed, PMA makes sure that your list rentals are processed quickly and according to your guidelines. (See Clients page for data cards of clients).

PMA conducts long-range planning with comprehensive circulation and budgeting models that help clients consider their growth opportunities and gauge the financial impact of their growth plans. PMA keeps project calendars for its clients to help ensure that projects are executed step-by-step, according to schedule.

PMA provides important launch services for new publications. Experts in organizing, scheduling, budgeting, and promoting, the PMA staff can successfully guide you through the detailed process of getting your first issue to the marketplace.

These services include: Start-up Planning, Publication Production, Mailing, Fulfillment, Circulation Marketing, Advertising Sales, Newsstand, and Business Management.

Pre-publication cost estimates, language translations, searches for the right printing and fulfillment firms, profit/loss evaluation, ABC and BPA auditing assistance, postal filings including annual statement of ownership, and prepress evaluations.

PMA staff assists with special subscriber correspondence, phone calls, and other services that are not handled by clients' fulfillment houses. When things fall through the cracks, prompt, personalized responses to subscribers' problems can mean the difference between keeping and losing valued readers.

PMA staff has more than 25 years of experience promoting new, renewal, and gift subscriptions. From creative copy to the mail drop, PMA specializes in executing successful campaigns. We develop list selections, solicit supplier quotes, and put together detailed instructions and purchase orders so that each campaign is completed in the most efficient, cost-effective manner possible.