Category: Nonprofit Fundraising
Fundraising: The Donor Retention Blues
September 16, 2013 BY Publishing Management Associates
If you are having trouble getting your donors to repeat their giving year after year, you are not alone. A new 2012 Fundraising effectiveness Survey Report from the Association of Fundraising Professionals show that for the year 2011, “every $100 gained in 2011 was offset by $100 in losses through gift attrition.” Furthermore, for every […]
Fundraising: Online giving on the rise
September 16, 2013 BY Publishing Management Associates
It should be no surprise that online giving grew 10.7% last year. It is a convenient and, now, trusted way to support a favorite charity. While online’s slice of the fundraising pie is getting larger, it accounted for only 7% of total giving in 2012. The rest came from traditional channels, such as direct mail, […]