It should be no surprise that online giving grew 10.7% last year. It is a convenient and, now, trusted way to support a favorite charity. While online’s slice of the fundraising pie is getting larger, it accounted for only 7% of total giving in 2012.
The rest came from traditional channels, such as direct mail, telephone solicitations, and non-profit events.
See more at: (www.npengage.com/online-fundraising/4-fascinating-facts-about-online-fundraising/#sthash.Mgsco77c.dpufnpEngage)
